Boston Globe Media
Boston Globe Media connects communities, ideas, and causes through powerful
journalism, innovative integrated advertising solutions, and multimedia
experiences. Our brands include The Boston Globe, Boston.com, Globe Magazine, BG
BrandLab, STAT and BG Experiential. Help us shape its important future and join
New England’s leading media organization.
BGM is seeking an entrepreneurial sales -driven, business development executive
for the Boston Globe. In this role you will represent Boston Globe’s full advertising
and branded product suite to agencies and brands in a specific vertical. You will
work hand in hand with our marketing and events team to pitch integrated
programs. You will collaborate across internal teams, from audience development to
editorial, and build a strong local media network that increases the opportunity for
our brand partners.
• Lead the charge in a specific vertical, hitting your annual revenue target goals
• Develop a robust local sales pipeline that meets and fulfills the revenue
targets and margin profiles
• Establish a deep understanding of Boston Globe’s products, ideate strategic
solutions based on client briefs, and put together proposal responses
• Serve as liaison between internal teams across business and editorial to build
comprehensive events programs
• Spearhead a local media network that increases the reach and opportunity
for our local brand partners
They should be able to identify the top digital advertisers in your
specific vertical and understand how to develop sales packages and solutions for
these leader advertisers. They should have strong client management skills and be
able to position the Boston Globe digital brands effectively in the marketplace.
Should understand key digital ad performance metrics and
products, CPM, retargeting, behavioral targeting, non-display products (content
marketing, video, sponsorship), and client performance reporting requirements.
They should be able to work with Ad Ops in developing client reporting functions
and performance metrics. They should understand how to position the Globe vs. Ad
Networks, FB/Google, and other digital alternatives. They should understand how to
sell brand, but in a digitally-focused environment. Experience in selling branded content is a plus.
Will need to be able to manage his or her own book of business.
In other words, they will need to carry their own quota; and be able to manage an
account list directly for major accounts. Traditional client management and sales
Will will need to work closely with the content and product team in the development of client-facing solutions, establish relationships with marketers and agencies and key contacts in the industry, and have
a deep interest in local media and the evolving media space and eagerness to develop innovative solutions
Boston Globe Media is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. Boston Globe Media is committed to diversity in its most inclusive sense.