Market Research Associate

  • Boston, MA
  • Full Time
  • Consumer Analytics
  • Mid Level

The Market Research Associate serves as the “voice of the customer”, responsible for managing qualitative and quantitative primary market research projects. The candidate must be able to clearly understand and articulate key business questions & determine the methodology best suited to meet those objectives through optimal study design and execution.  Additionally, they must be able to facilitate and lead discussions with cross-functional teams regarding implications and relevant recommendations based on those insights generated from primary and secondary research, and other analyses.

Responsibilities

  • Manages the design and execution of quantitative and qualitative market research studies
  • Strong research & quantitative analytical skills, including the ability to synthesize findings and develop practical, actionable recommendations
  • Translates business needs and questions into actionable research hypotheses and study designs
  • Consolidates analytics and behavioral data to tell the complete story
  • Proactively seeks opportunities to apply market research solutions across the organization
  • Champion the use of consumer data to improve decision-making throughout the organization
  • Works collaboratively with internal clients to define research needs
  • Manages and, at times, facilities usability sessions to support all digital facets of the organization
  • Processes and analyzes research data
  • Elicits a clear understanding of key needs and imparts results to internal clients
  • Responsible for shaping and editing external research vendor materials (questionnaires, presentations and summary conclusions)
  • And, more often, for developing your own research materials (survey instruments, programming, discussion guides, protocols, presentations and recommendations)
  • Supports the development of sales presentations through the use of proprietary and syndicated research

Qualifications

  • 3-5 years of experience in custom and syndicated research methods
  • Questionnaire development, survey programming and sample design required
  • Strong analytic, quantitative, and problem solving skills
  • Excellent written and oral communication skills
  • Ability to work independently  to high standards of quality and timeliness
  • Community development skills a plus
  • Knowledge of web analytics (e.g. Adobe, comScore), Scarborough and Tableau a plus
  • A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment

This position will start as a remote position but, following the office’s 2022 reopening plan, will be located in the Boston headquarters.

Vaccination Statement:

BGMP will require that all employees, including temporary employees, co-ops, and interns, regardless of work location, provide the company Human Resources team with proof of vaccination status through the secure system that will be provided for these purposes. For those who are not vaccinated for company-approved and verified medical and/or religious reasons, that same system will also allow you to upload required weekly COVID test results. Failure to comply with or enforce any part of this policy, or misrepresentation of compliance with this policy, may result in discipline, up to and including termination of employment

EEO Statement:

Boston Globe Media is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. Boston Globe Media is committed to diversity in its most inclusive sense.

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