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Marketing Technologist

Job Description:

The Marketing Technologist will join the Consumer Revenue team and bridge the gap between marketing, product, and engineering teams for all marketing technology utilized by the consumer revenue team. The ideal candidate for this unique role would be both highly technical and business-savvy, with interests in both marketing and development, with excellent communication skills. The Marketing Technologist will help vet, implement, troubleshoot, manage, and oversee this tech stack with a primary focus on A/B testing, digital strategy, and website optimization with an overall goal of driving consumer revenue. 

 

Responsibilities:

  • Implementing, troubleshooting and monitoring a complex testing strategy on BostonGlobe.com
  • Create processes to optimize the connections between our current systems.
  • Becoming the in-house expert on current and future digital tools, including but not limited to: ESPs, CDPs, marketing automation systems, analytics tools, and all other proprietary technology/solutions.
  • The primary contact between the Globe and our technology vendors
  • Liaison between the marketing/analytics teams and our product/development teams. Constant open lines of communication in order to drive projects forward.
  • Seek opportunities for optimization and growth of technologies and services across all marketing channels 
  • Competitive analysis of existing and potential technology
  • Write requirements for new initiatives and translate/communicate to necessary parties
  • Gather, review, and present information about current systems in place (e.g. pricing/cost to maintain, contractual milestones, use cases past/current/future, opportunities to cut costs)
  • Have a proactive role in continually improving processes.
  • Create a roadmap for implementation and training required for technology optimization and growth plans

 

Requirements

  • Bachelor’s Degree.
  • Strong technical aptitude and ability to translate to non-technical individuals
  • Previous professional experience with HTML, CSS, JavaScript, jQuery
  • Ideal: Previous experience with ExactTarget, AWS, BlueConic, Krux.
  • Extremely familiar with web and mobile technologies and responsive design
  • Strong analytical background
  • Passion and commitment for customer success
  • Strong organizational and communication skills and a keen attention to detail
  • Ability to maintain a high level of productivity while managing multiple competing priorities, and work effectively under the pressure of time constraints in a fast-paced, complex, collaborative, and team-oriented environment.

EEO Statement:

Boston Globe Media is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. Boston Globe Media is committed to diversity in its most inclusive sense.

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